We don’t have time to think about our business. We just want to get the job done. But what if we could do a site audit that would help us improve our business and reach new clients? Now you can!
A website audit is a way to analyze your site’s performance through metrics, such as content, design, search engine optimization, site ranking, and usability. Conducting a website audit will help you identify where to improve your site so that it reaches its full potential—and it’s much easier than you might think!
When you’re looking for a website audit, you might be wondering what exactly this is.A website audit is a great way to perform a health checkup on your site. It provides a detailed analysis of your website’s performance, search engine ranking, and speed.The process is straightforward: figure out why you want to audit your site, which ones work best for your scenario, and conduct them.
Let’s not waste any time. We’re going to run through each type of website audit, before discussing our top three tools to help you on your way!
The 8 types of website audits
Your website is a living, breathing thing. It’s only as good as the information it delivers and the experience it provides to its users.
That’s where a design and usability audit comes in. An audit looks at your site’s design and user experience to make sure it’s clear and intuitive (and consistent with your brand). Audits can also help you determine if you need to update your CTA or make other changes to improve the user experience.
When it comes to making your website as usable as possible, you should always keep in mind that users are the best source of information. Conducting usability testing is one way to uncover usability problems such as these.
You basically observe consumers (aka your target audience) perform tasks on your website, noting their pleasure and pain points of the process. For instance, is it taking too long for them to purchase a product? Schedule interviews with them to find out more areas of improvement, get to know your audience better and learn their behaviors online.
2. Brand audit
If you’ve ever had the experience of visiting a website and feeling like you’re in the wrong place, you know what we’re talking about: The feeling that your brand and site don’t match up.
That’s why we recommend getting a brand audit before launch! It checks to make sure that your marketing strategy is aligned with your product or service goals and that’s the last thing we want—because it makes visitors feel like they’re not where they should be.
You want to make sure your site is attracting your target audience, so you conduct a brand audit and ascertain whether or not your site appeals to trendy fashionistas. You focus on your site’s brand identity, beliefs, and services and see if that matches up with what your audience cares about.
Do you have a website that’s just not doing what it should?
A successful search engine optimization (SEO) audit significantly enhances your website’s visibility on search engines, boosting the conversion rate. This could lead to new customers for your business or make you more discoverable to recruiters to help you land your next job opportunity.
Before setting out on your SEO audit, ask yourself are you unhappy with your site traffic? Could you be happier with it? A successful search engine optimization (SEO) audit significantly enhances your website’s visibility on search engines, boosting the conversion rate. This could lead to new customers for your business or make you more discoverable to recruiters to help you land your next job opportunity.
The keyword-driven analysis is the best way to find out what’s really going on with your website. This can be done by using a tool known as a “crawler.” A crawler monitors your site’s keyboards and traffic. Keywords are terms that describe your site’s content to search engines. The better use of keywords on your website, the more likely people are to find your website. Effective keywords can drive more traffic to your site.
An SEO audit uses tags to measure site performance—but webmasters need to understand the difference between descriptive tags and HTML tags. A short summary of your site is a description tag, while the tags that tell search engines how to display images are image tags.
An SEO audit by Designviva touches on the basics of SEO audit and helps you with tag things. That way, it’s easier to get your site optimized for search engines.
Website technical review
A technical audit ensures your website is up to date on SSL (secure sockets layer) security, which is standardized technology for creating encrypted, safe connections online. This auditing process verifies that you and your users’ information are kept privately and securely, so it’s vital to do this type of website audit regularly to keep you and your users safe online.
A technical audit not only measures your website’s security but also its page and image load times. If your website’s files are too large, they can slow down loading times.
Website content audit
Ever left a website because it was hard to understand or poorly written?
A content audit scans your web pages for consistent language, grammar, and tone. This helps ensure that visitors to your site understand what you are trying to say, and it also increases the appeal of your site to potential customers. By auditing your site’s tone, visitors are more likely to stay tuned in on what you have to say. You might want to use this as an opportunity to analyze how your tone aligns with your brand.
Competitive analysis of the Website
The website is competitive in the market. The website has a lot of features, which are very useful for the customers. The website is easy to use and it has a user-friendly interface. The website provides much information about the products and services offered by the company. The website has a variety of products to choose from according to your needs. The website also provides discounts on certain products and services if you purchase them through the website.
Website accessibility audit
It would be fascinating to have more users from different backgrounds to experience your site. Accessibility is crucial for those with disabilities and other impairments, who must be able to use your website comfortably. Websites are tested for accessibility compliance, which means they are analyzed for color contrast and readability. Images should also include alt text so users can understand what they see on the screen even if they don’t use a screen reader. Optimization of your website can make it faster for those who have slower connections, as well as make it easier for everyone to find what they need.
Website social media audit
A social media audit can help attract new audiences and expand your brand globally. The more your global network and outreach grows, the greater the chance of increasing revenue and sales for your business. Plus, you never know if your product or service could take off in a new market!
How would you like to grow your business by 10x? It’s completely possible. Just by taking a deep dive into your social media presence, you can discover opportunities to grow that are hard to spot on your own—and it’s easier than you think.
Tools for conducting audits
There are many different tools available to conduct website audits for you.
- Ahrefs provides a suite of auditing tools to help you evaluate your website’s code and its ability to load quickly.
- DeepCrawl is a leader in SEO optimization. It focuses on keywords and also scans your website for both search engine and performance optimization.
- Site Analyzer is a tool that helps you audit your website, its content, design, SEO, and performance. This service is better suited for optimizing design and content quality.
After completing your website audit, you will be able to move on to other tasks.
Once you have conducted a website audit, you can use the results to make changes to your website. Share your findings with site admins, designers, and marketers to ensure that everyone is working toward the same goals. Ask for feedback. Talk to your developers and those who maintain your site about ongoing maintenance issues. Auditing is an iterative process; don’t be afraid to revisit and take a step back if needed—it’s all part of the fun!