In today’s world, people are worried about keeping the environment safe and secure from different pollutants. They prefer buying from businesses that are less harmful to the global climate. The fashion industry also takes steps to be sustainable, with more and more brands adopting corrective measures to ensure that clothing products are eco-friendly at every manufacturing stage.
New entrants in the fashion industry keep sustainability standards in mind and take those steps early. Your target customers will trust your fashion brand more if you guarantee that your clothing line is sustainable.
Sustainability is about running a business successfully for many decades to come steadily. Considering your clothing line business from a sustainability angle, consider some crucial aspects such as energy consumption, waste management, carbon emission, etc.
You should first place all the structural requirements of a sustainable business and prefer using sustainable materials in manufacturing your clothing line collection. Also, run your supply chain in a way that helps reduce greenhouse gas emissions. You should depend more on renewable energy sources and contribute to funding youth education locally.
Here are the ways depicting how you can make your clothing brand sustainable:
1. Define what will make your brand sustainable
Before you set out to make your clothing business sustainable, know your sustainability ethics. Find out how sustainability will work well for your brand. Remember that sustainability is measured on two key parameters – fabric choice and ethical production.
To find out about the global sustainability standards, go through The Sustainable Fashion Glossary Condè Nast and Centre for Sustainable Fashion (CSF). The Glossary guides you with a framework to be sustainable in the fashion industry. You can have an insight into what crucial sustainability steps you should take.
2. Get your supplies from a sustainable manufacturer
Apparel sourcing is complicated since a clothing product goes through many hands before arriving at your store. You never know what sustainability standards the manufacturer followed in manufacturing that product.
Therefore, ensure that the supply chain is transparent so that you can track its manufacturing at every single stage. Find the production platforms that allow you to track a product’s sustainability record during production. While negotiating a deal with apparel manufacturers, check its sustainability certificates such as Fairtrade certification and GOTs.
You should partner with manufacturers who follow sustainability practices such as closed-loop dying, which recycles 100% of the water used in production. Such a system self-corrects itself based on feedback. Note that you can guarantee that your clothing brand is sustainable only when the supply chain is sustainable.
For instance, many eCommerce startups have partnered with manufacturers and suppliers of clothing brands such as uKom, which creates fashion wear using organic cotton and recycled fabrics and allows the design to dispatch facilities within 21 days.
3. Adopt sustainability practices
If you want others to believe that yours is a sustainable brand, then prove it by adopting the sustainability standards in your company or store. You need to invest in those standards. So, your business organization should spend more on ways to conserve energy, manage waste generation, reduce carbon footprints, etc.
Know that today’s consumers are sensitive people who do not want to contribute to harming their environment by purchasing apparel from a non-sustainable brand. This implies that if you sell your clothing line mostly in plastic packaging, you cannot claim to be a sustainable clothing brand. You will end up closing your business shortly in that case.
4. Make your clothes collection sustainable
To be seen as a sustainable clothing line, the design should last more than an average product life in this field. When that happens, the product lasts many years and is reusable, recyclable, and part of a closed loop system. So, a well-thought-out design is less harmful to the environment.
Ensure that your design techniques help reduce waste, and designed clothes are versatile due to their multiple uses. The emphasis should be on extending clothes life for many more years.
It would be best if you preferred sourcing your clothing collection from manufacturers who use less energy, chemicals, and water.
5. Prefer using recycled fabrics
Another consideration to make your clothing brand sustainable is to use recycled fabrics to create your fashion wear collection. Such eco-conscious brands win people’s hearts and minds and win their trust. Today, many viable fabric options are available to the manufacturers, which your clothing line brand should take advantage of.
You can choose to create your fashion clothes using recycled nylon, organic cotton, and recycled polyester. Some options include EcoVera, a semi-synthetic rayon fabric made from sustainable wood pulp. With such materials, you help the cause of recycling things and save the planet from piles of garbage.
6. Take shipping precautions
Do not ignore how you ship your clothing products to your customers, as that also will decide your status as a sustainable clothing brand. Ensure that you ship products in a way that does not cause harm to the environment.
So, to avoid long shipping days, plan to source your material and finished products from the same continent. To help reduce air pollution, you should prefer ocean and rail shipping over truck and air.
Also, fill your boxes with products up to the top instead of leaving them half full. Similarly, the proper packaging of clothes to store in your warehouse is also eco-friendly. Your warehouse also should be energy efficient.
Your clothing shipping boxes should also be recycled boxes. Check the amount of plastic used in packaging your apparel and determine if that is necessary or avoidable.
So, these are the key aspects you should check while planning to make your clothing brand sustainable. Remember that new businesses take time to become eco-friendly, but take all those steps gradually. You should keep the sustainability standards in mind right when launching the brand.
In today’s environmentally conscious world, people look for eco-friendly brands. Your clothing brand can win customers’ trust if it meets most of the global standards of sustainability. So, ensure that you adopt sustainability practices and source your apparel collection from manufacturers who use recycled fabrics.